Boulder Road Trip with Nick-San, Kenji, Koichi, and Yuji
This week we had the pleasure of hosting our Japanese customers here in Colorado. They are long-time Madden fans from years back and have become some of our strongest partners and biggest supporters of the brand’s revival.
The gang stopped in to visit us in Boulder before going to Outdoor Retailer. Here are some clips from the trip, including the first official Madden Equipment factory tours.
The music is courtesy of Nick-San – a great friend and a talented musician. We dedicate this post to him and his fellow travel companions – thank you for coming to Boulder!
Nick-San plays Oh Susanna on his harmonica on the way to the Madden Factory.
“The ’70s was not a great decade for fashion. But damn if it didn’t produce some fine backpacks.”
“Paying homage to that classic technical pedigree, the relaunch sees the bags take on a more city-style aesthetic to expand the brand’s appeal.”
“Madden Equipment is a harmonious balance of contemporary design with classic outdoor styling from a true heritage brand”